Denmark
Danish consumers, as all Europeans, recognize the United States as the market leader in franchising innovation, especially in regards to customer support. The market presents ample opportunity for the introduction of new and innovative franchise concepts. Denmark’s demographics also suggest continued growth in households with disposable income, an important indicator in the potential for franchise market growth. The number of households without children, including retirees and individuals or couples without children in the home, is greater than the number of households with children. These households have higher earnings and consumption rates than households with children. This segment will continue to grow, as more of the Baby Boomer generation reaches retirement age.
| Total Population: | 5,500,510 |
GDP Per Capita: | $36,000 USD |
| Year | Number of Seniors 65+ | Percentage of Population |
|---|---|---|
| 2010 | 886,082 |
16.1% |
| 2025 | 1,207,712 |
21.2% |
| 2050 | 1,373,840 |
24.7% |
It is an honor every day to serve others in their homes and provide them with the type of care that they deserve. Receiving the RightCare Award was another honor. It wouldn't have been possible if not for my clients. I always think of them first. I do my job because I love to do it and not because I expect to receive any gifts or an award. To me the award is just as special as receiving a smiley face from a client, showing their appreciation.
Patricia, 2008 RightCare Award Runner-Up