Italy
Franchising plays a significant role in the retail system of the Italian economy, and it is one of the few sectors of the economy to have registered a positive trend, growing steadily in recent years. The services sector has shown the best market potential and has been growing at a rapid pace over recent years, both in terms of franchisors and franchisees. Highly flexible, the services sector appears to offer the best prospects for new franchisors in the Italian market. It ranks first in terms of overall growth and has the highest propensity to adopt foreign formulas. Good opportunities should arise also in the personal care services, especially seniors’ care, due to the ageing Italian population.
| Total Population: | 58,126,212 |
GDP Per Capita: | $29,900 USD |
| Year | Number of Seniors 65+ | Percentage of Population |
|---|---|---|
| 2010 | 11,744,206 | 20.2% |
| 2025 | 13,896,091 |
24.6% |
| 2050 | 16,874,967 | 33.6% |
Your Right at Home caregiver was wonderful. She was so helpful - and after working with many agencies - was the best caregiver from any agency that we had in the past year!
Sandy B.