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fight alzheimers with beer cincinnati right at home
Published By Michele Fan on June 19, 2018

The Longest Day to Benefit Cincinnati Alzheimer’s Association

Right at Home Cincinnati has teamed up with award-winning Listermann Brewing Company to sponsor a keg-tapping party to celebrate The Longest Day to benefit the Alzheimer’s Association. From 6 to 9 p.m. on June 21, the Listermann tap room will be tinted in purple, and bartenders will wear purple and serve a special beer created for the Alzheimer’s Association.

Listermann will donate $1 of every pint sold to the Alzheimer’s Association during the event. “One of the reasons we’re excited to get the brewery involved is the fact that it attracts a younger crowd,” says Diana Bosse, Special Events Manager for the Alzheimer’s Association of Greater Cincinnati. “There’s still a stigma that Alzheimer’s disease only affects old people, but we have seen people as young as 30 and 40 diagnosed with dementia. It’s a disease that truly affects the whole family.”

“If your parents or grandparents end up being diagnosed, you’ll likely be the one taking care of them,” adds Valorie Frantz, RN, Director of Nursing at Right at Home Cincinnati. “Listermann is right across the street from Xavier University. Due to the demographic and Listermann being so well-known in the city, we thought the partnership would be a good fit for the cause.”

The Alzheimer’s Association of Greater Cincinnati made it a goal to partner with 65 businesses in the Greater Cincinnati area—which includes Right at Home Cincinnati and Listermann Brewing Company—in the fight against Alzheimer’s.

Fighting Alzheimer’s Disease With Beer

Listermann Brewing Company made a black IPA to fundraise for a prematurely born hippo named Fiona at the Cincinnati Zoo in 2017. The brewery has also raised funds for the Save the Animals Foundation. This year, Listermann continues to do charitable deeds by contributing to the cause of advocating for Alzheimer’s disease.

Jason Brewer, General Manager of Listermann Brewing Company, said the partnership was conceived through conversations with Valorie, who is a regular customer and friend of the Brewers. “She tells us about things she is passionate about,” says Jason.

Valorie feels strongly about Alzheimer’s and dementia advocacy. “I have dementia in my family—my grandmother died of it and my mother had it,” says Valorie. “So, there’s a special place in my heart.” She and Bryan Hagedorn, Right at Home Cincinnati’s Clinical Liaison, are both members of the Walk to End Alzheimer’s marketing committee.

“Alzheimer’s disease affects a lot of people,” Jason continues. “So we asked how we can help with that (the cause).” Eventually, the Listermann team came up with the idea of making a couple of beers for various events of the Alzheimer’s Association. “We’re doing a one-off, a keg (5 gallons) of beer just for The Longest Day event this time,” Jason says. “In September, we will make a different brew to promote the Walk to End Alzheimer’s.”

Listermann Brewing Company was founded in 1991 by husband and wife Dan and Sue Listermann. Originally a home brew shop, the company opened its own brewery in 2008. In 2014, its Nutcase Peanut Butter Porter won a bronze medal at the Great American Beer Festival. The brewery also won silver and gold medals at the Festival of Wood and Barrel Aged Beer in 2015 and 2016.

Alzheimer’s Disease Support in Cincinnati Tri-State Area

The Alzheimer’s Association of Greater Cincinnati serves 27 counties in Ohio, Kentucky and Indiana. “We estimate that 50,000 families are affected by Alzheimer’s in the Tri-State area,” Diana says. “And for every person who is affected, there are three caregivers, whether they are professional or family caregivers for the person living with Alzheimer’s.”

As there is no cure for Alzheimer’s disease, nonprofit organizations like the Alzheimer’s Association are valuable resources for patients and their families.

“We provide on-the-ground programs and services, such as support groups, training and education, and family care planning, as well as social engagement opportunities such as art therapy and trips to the zoo and museums,” Diana adds. “We also offer a 24/7 helpline. All of these programs are created to keep the individuals affected by Alzheimer’s disease engaged for as long as possible and to provide hope to their caregivers. They are all free of charge, which is why we host annual events like The Longest Day and Walk to End Alzheimer’s to support them.”

In-Home Care and Assistance for Alzheimer’s and Dementia Patients in Cincinnati, Ohio

Being a part of the Alzheimer’s Association’s Walk to End Alzheimer’s marketing committee, Valorie and Bryan often help with the organization’s community education events in Cincinnati. “Bryan and I will attend the special events to provide information on Alzheimer’s disease care,” says Valorie.

For example, during educational workshops at the local library, Valorie and Bryan show attendees how wandering behaviors in people living with Alzheimer’s and dementia can be redirected. The caregivers of Right at Home Cincinnati are also involved in these events to learn more about how to provide Alzheimer’s and dementia care.

“Before joining Right at Home, I had managed a memory care facility that takes care of patients with early- to late-stage Alzheimer’s and dementia,” says Valorie. “I received most of my training through that job. At Right at Home, I provide Alzheimer’s disease care training to our caregivers. If I realize that a client has Alzheimer’s or dementia during the nursing assessment, I will offer information about the Alzheimer’s Association to the client and family, so they can get community help.”

Right at Home Cincinnati caregivers also attend training sessions provided by the Alzheimer’s Association, the Eloise Center and the Linder Center. Valorie notes that caring for seniors take a village. “As family members, sometimes people want to be just the family and not the caregiver,” she says. “That’s where we come in—our caregivers are equipped with Alzheimer’s knowledge.”


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