Grand Junction, CO
(970) 697-1331
Changing the Narrative Logo
Published By M. McKendry on March 22, 2019

Brought to you by Right at Home and La Villa Grande | A Partnership of NextFifty Initiative and Rose Community Foundation 

Through collaboration with Right at Home and La Ville Grande Care Center, we are thrilled to announce that we are bringing a Changing the Narrative workshop to Mesa County. This workshop will provide you tools to tell the story of aging and ageism in a new way—an effective way that is based on research conducted by the FrameWorks Institute, a national communications firm. This workshop is an innovative partnership with Rose Community Foundation and NextFifty Initiative, and is a strategic communications campaign designed to change the way we think, talk and act about aging and ageism.

We will offer a three and a half workshop on May 8th at La Ville Grande Care Center from 2:00-5:30 pm followed by a Happy Hour Reception with NextFifty Initiative from 5:30 to 7:00 pm.


La Villa Grande Care Center
2501 Little Bookcliff Drive
Grand Junction, CO 81501

Up to three members of your team will have the first opportunity to learn about and practice these effective strategies.

Workshop at Rose Group Photo 

You'll learn:

  • Why telling a new story about aging and ageism is so important
  • What the general public believes about older people and about aging in America
  • What ageism is, and how when ageism is directed against older people, the harmful effects it has not only older people, but also on our communities and economy
  • The benefits to older adults of having positive views of aging
  • Evidence-based messaging and communications strategies based on three years of research by FrameWorks Institute that have been proven to shift public opinion in a positive direction, to increase support for age-friendly policies and to decrease bias against older people.
  • How words and phrases in common use can have negative consequences that we don't intend because they reinforce ageist attitudes and prejudicial stereotypes about older people

You'll also practice using the new frames and messages, and you'll leave with some concrete tips and tactics for using the new frames and sharing them with those around you.

The workshop is free, but do register in advance at this link:

The workshop will be followed immediately by a Happy Hour Reception and Learning Session with NextFifty Initiative, giving you a unique opportunity to talk with the foundation and to share your insights about our community.

Couple sitting at table in a group

Please RSVP to either or both events no later than May 1, 2019.

Space is limited so please sign up soon. If you have questions, feel free to email Initiative Manager Janine Vanderburg at

We are thrilled to partner to bring this workshop to Mesa County and look forward to seeing you there!

Meshelle and David McKendry, Owners of Right at Home and Lisa Smith, Director of Admissions and Marketing at La Villa Grande

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